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Tuesday, June 23, 2009

"Transformers" aims to recharge U.S. box offices

LOS ANGELES (Reuters) – Big-budget "Transformers: Revenge of the Fallen" hits U.S. movie theaters on Wednesday, aiming to recharge box offices in a summer season that has lost momentum after 2009's strong start.

Early reviews are mixed for director Michael Bay's effects-filled story of an alien vs. robot war on Earth that follows 2007 smash hit "Transformers," which raked in more than $700 million worldwide for its backers at DreamWorks and Paramount Pictures, a unit of media giant Viacom Inc.

But movies like "Transformers: Revenge of the Fallen" are widely considered to be immune from negative criticism in their first weekend at box offices because, generally speaking, their core audience of mostly young men rarely read reviews.

In fact on Monday, movie ticket site Fandango.com reported that hundreds of midnight showings ahead of Wednesday's debut already are sold out, and advance sales on Fandango are double what they were at this same time ahead of "Transformers."

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